Application Of The Traditional Enterprise Architecture Essay

The traditional enterprise architecture, is currently using MPLS as a sole mean for connectivity with small internet traffic. Due to recent shifts in the marketplace the traditional architecture is challenging to satisfy todays enterprise environments. The shift includes emerging technologies that require emerging cloud computing, video and technologies. Networking departments face a challenge with organization and resulting in performance issues, requiring extensive network re-design. Managed Software Defined SD WAN will sort out the disruption that organization experience with Application Aware Routing. Application Aware Routing (AAR) is a better way to cloud application. AAR is a network capability that can match requirements and meet network conditions. Network Hybrid functions could allow predictability, quality services and reduce cost. Running an application over a private network vs. the internet may be undistinguishable World Wide. Current Availability SD-WAN app is available to customers within the US with Cisco and Viptela platforms. Gathering our SA’s and Account Managers assessing the opportunities alongside with SD-WAN. Completing a competitive analysis will provide insight between Verizon’s capability to meet customers’ needs against our competitors. Sales, Management and Architects begin collaboration with engineers to understand the aspects of the development and implementation with large projects. 1.2. Anticipated Outcome Verizon has toShow MoreRelatedSoftware Methodologies And Frameworks Report1478 Words   |  6 Pagesthe same. Resources can be factors like time, people , hardware and software requirements. A software framework is system in which a basic version of a software is created which can be used later by incorporating additional code to make it an application specific software. 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Three of the major current issues which are faced by majority of Enterprise Architects are that Architects have no control over organisational changes, Enterprise Architecture is enormously time consumingRead MoreBig Software Is Eating The Data Center Essay1651 Words   |  7 PagesBig Software is Eating the Data Center The data center industry is under a major transition. Big Software, IoT (Internet of Things), and Big Data are changing how operators must architect and deploy data center technologies. Traditional scale-up models of delivering monolithic software on big machines is being replaced by scale-out solutions that are delivered on disparate cloud services running on many machines and environments. This shift has forced data center operators to turn to the next generation

Cosi Essay Dale Tilley - 1643 Words

How Successful Has Lois Nowra Been in Challenging the Significant Ideas of Love, Fidelity, Sanity and Insanity in Cosi? In the play Cosi Louis Nowra challenges the important themes of love, fidelity, sanity and insanity within a range of dramatic techniques. Cosi is set in Melbourne, during the early 1970’s. Numerous political and radical events were occurring. The Vietnam War protest was raging, the sexual revolution was rolling, and mental illness was still misunderstood and mistreated. Due to these contexts, love, fidelity, sanity and insanity are big issues that surface throughout the play. Nowra comments on society’s issues. Firstly, he uses dialogue to convey the characters various thoughts and feelings towards these issues.†¦show more content†¦Women had access to the new contraceptive pill and this made it easier for women to engage in sexual relations outside of marriage. This bought about a questioning of the need for marriage and fidelity. During the play it becomes apparent that Lucy (Louis’ girlfriend and roommate) and Nick (Louis’ best friend) are hav ing an affair. Nick and Lucy both share similar beliefs that the Vietnam War protest is more important than anything else. Nick and Lucy are the presented as representatives of the more modern attitudes towards love and fidelity. This is shown by Lucy and Nick being advocates of free love and seeing sex and love as two different things, this is evident when Nick says to Lewis â€Å"She’s sleeping with you, were having sex† (referring to the relationship between Nick and Lucy.) and â€Å"Lucy’s not possessive about you, I’m not possessive about her. What’s the fuss?† This shows how societies’ views of love and fidelity and what is acceptable are changing to a more laid back, free attitude. These quotes reflect the values and attitudes towards sex at the time, as women were now more freely engaging in sexual relations outside of marriage, and demonstrating ‘free love’. After Lewis’ learns of the affair between his be st friend and girlfriend, he comes to the realisation that â€Å"Woman’s consistency is like an Arabian Phoenix†, which in this context, means a woman’s fidelity is often talked about and

SWOT Analysis of Intercontinental Hotels Group Plc Free Essays

ABSTRACT This is an in-depth analysis on market capitalization of Intercontinental Hotels Group Plc., a global hotels company ranked at position 72 in the FTSE 100 index at the close of business on March 2nd 2012. It is a comprehensive analysis of its strengths and weaknesses in strategy and operations, threats in its business environment, current and future opportunities for growth both financially and in its market. We will write a custom essay sample on SWOT Analysis of Intercontinental Hotels Group Plc or any similar topic only for you Order Now INTRODUCTION Intercontinental Hotels Group Plc. (IHG) is a global hotels company headquartered in Denham, United Kingdom (Datamonitor 2007). It is involved in ownership, management, leasing or franchising hotels and resorts, through subsidiaries around the world with 4,480 hotels in about 100 countries and territories (Datamonitor 2007). Its brands include Crowne plaza, Holiday Inn, InterContinental and Staybridge Suites. Listed at the London Stock Exchange (LSE) with a secondary listing at the New York Stock Exchange (NSE), IHG is ranked 72nd in the FTSE 100 index with a market capitalization of ?3.4bn at the end of 2011 (FTSE index report 2012). The company operates a diverse portfolio of brands across multiple economic segments which cater for multiple price segments from the upper upscale (5-star) segment focusing on the international business traveler, to the upscale (4-star) segment catering both to the business traveler and the leisure traveler down to the midscale (3-star) targeting both domestic business and leisure travelers (Annual report 2010). It makes most of its money from royalty fees of franchises and management fees from the hotels it manages. IHG provides expertise in hotel management, systems, and marketing leaving investment in property to its partners as it is far more capital intensive. This â€Å"asset-light† operating structure enables the Group to commit less of its capital in development and maintenance its hotels. It only owns a small number of hotels it deems important strategically to its brands. A major strength for IHG is its preferred brands with its vast portfolio commanding leadership in their market segments (Annual report 2010). Quality service from these brands strengthen the market position of IHG giving it its competitive edge as it seeks to take advantage of increasing business and leisure travel globally. The group is also keen to grow new innovative brands that meet the unique experiences guests desire. It has newly launched the EVEN hotels brand, the first mainstream hotel focusing on wellness keen to take advantage of the growth in the wellness sector globally (IHG 2011). This brand fulfills a demand for healthier travel by uniquely providing solutions for all aspects of traveler’s wellness needs in the areas of exercise, food, work and rest. Additionally, its re-launch of its Holiday Inn brand focused on quality and consistency for a better customer experience shows the company’s focus to improving its brands. With these, IHG is positioning itself to benefit from enhanced customer numbers and their demand for specialty services. IHG’s diversified geographical presence reduces risks associated with operating in a particular region due to adverse geo-political, economic conditions as well as demand fluctuations. The Group is taking advantage of potential growth opportunities that other regions offer and is investing in expansion in these emerging markets such as China. Growth in these new markets counters slump in traditional markets such as the Euro zone which is experiencing economic and political challenges affecting travel. Furthermore, presence in far-flung areas of its tourist resorts and getaways also differentiates it from its competitors who mainly focus on major cities. This gives the company an additional revenue stream with more to offer to the customer in terms of diverse locations and experiences. The Group’s global systems and scale is also its strength with it commanding leadership positions in 13 of the top 20 markets around the world accounting for over 80% of global lodging spend (IHG 2011). Its hotels are strategically positioned to benefit from the market segments and nature of travel in the regions. For instance, the segment in the US with the greatest share is the midscale and IHG’s Holiday Inn brand family is the largest in this segment. The company is seeking to enhance its presence with more rooms in more locations through its pipeline with franchise agreements and signing of additional rooms (hotels) to the group’s portfolio (IHG 2011). The Group also boasts of an innovative web and mobile presence mainly focused on online reservations. Its reservation system consists of 11 global call centers and several local language websites making it the most active on the web in the industry and strategically positioning it to benefit from an increase in online reservations (Annual reports 2010). This channel delivered 19% of rooms revenue through IHG’s direct websites in 2011. Also of note is Priority Club Rewards, the group’s loyalty program with over 63 million members which creates repeat traffic and enhances its relationship with its clients (IHG 2011). The company’s balance sheet is robust with a 26% growth in operating profit from $444m in 2010 to $559m, with revenue of $1,768m in 2011 up from $1,628m the previous year (IHG 2011). These gains allow IHG to invest in accelerated growth strengthening its brands with a lowering of its debt. Raising finance is a challenge globally as it diminishes the net system for growth. As such, IHG has expectations for growth in the region of 2-3% in 2012. However, perceived as offering greater security through reservation systems, loyalty schemes and international networks, branded hotels are gaining in market share over the unbranded portion of the industry. This perception makes it easier for property owners to leverage on these brands when seeking debt financing. IHG is positioned to gain from this trend with its attractiveness boosted by its offer of great brands and effective revenue delivery through global reservations channels. Intercontinental hotels group has a weakness in its geographical concentration. The hotel and hospitality industry though fragmented is still geographically quite concentrated with the top 20 countries having over 80% of the world’s rooms and the US accounting for 25% of that (IHG 2011). Over half of IHG’s revenue comes from the Americas, accounting for 69% of the Group’s operating profit (IHG 2011). This large exposure to the US market makes IHG vulnerable in the event of a recession. However, having long-term management and franchise contracts for most of its hotels makes IHG less vulnerable than its competition. Its focus on growing its presence in emerging markets and globally also seeks to counter such vulnerability with diversification of revenue sources. CONCLUSION The strength of IHG’s brands, bolstered by their global systems and scale enables the company to perform well in the US and Greater China, key global markets. With its deliberate attempt at strengthening its business through developing its brand portfolio supported by targeted investment. IHG ensures that it benefits from opportunities available in its business environment in spite of considerable uncertainty in the Euro zone and the Americas. IHG is striving to position itself globally to benefit from opportunities in industry trends in the long term, in particular, emerging markets with growing demand and specialty. This it is enabled by its preferred brands, geographic diversity, robust balance sheet and its scalable business model. APPENDIX Revenue per available room (RevPAR) – room revenue divided by the number of room nights that are available (can be mathematically derived from occupancy rate multiplied by average room rate). Occupancy Rate – rooms occupied by hotel guests, expressed as a percentage of rooms that are available. Pipeline – signed/executed agreements, including franchises and management contracts, for hotels which will enter the InterContinental Hotels system at a future date. REFERENCES Annual report, 2010. InterContinental Hotels Group PLC . {Viewed on 5th March 2012} from http://www.annualreports.com/Company/2353 Datamonitor, 2007. Intercontinental Hotels Group Plc. {viewed on 3rd March 2012} from www.datamonitor.com FTSE Index report, 2012. FTSE All-Share Index Ranking (unofficial guide) as at close on Fri, 2 March 2012. {Viewed on 3rd March 2012} from http://www.stockchallenge.co.uk/ftse.php Intercontinental Hotels Group Plc. (IHG), 2011. Preliminary results 2011- twelve months to 31 December 2011. {Viewed on 3rd March 2012} from http://www.ihgplc.com/index. How to cite SWOT Analysis of Intercontinental Hotels Group Plc, Essay examples

A Modest Proposal Rhetorical Analysis Essay Example For Students

A Modest Proposal Rhetorical Analysis Essay Unlike most essays, Jonathan Swifts A Modest Proposal is written for the reader to see through what the narrator is expressing. The narrator does not want the reader to agree that the solution to overpopulation and poverty in Ireland is to eat babies, he wants the reader to see there needs to be a practical solution. By stating the advantages and objections to his proposal, using ironic words and phrases, he directs the reader not to see the apparent, but the implicit. Swifts narrative voice metaphorically compares the Irish to pigs and cows, which implies the Irish are being treated subhumanly. Although something seems one way to the narrator, Jonathan Swift wants the reader to see it in an opposite light. We will write a custom essay on A Modest Proposal Rhetorical Analysis specifically for you for only $16.38 $13.9/page Order now Firstly, the narrative voice begins the essay by describing the deplorable conditions in which the Irish peasants are living. He demonstrates there is a serious problem with a great need for a solution. He then suggests a solution and then lists a whole list of advantages. His propsal of eating the Irish babies is followed by advantages such as by the sale of their children, the parents would be rid of the charge of maintaining them after the first year(14). Another advantage is, as Swift put it, the poorer tenants will have something valuable of their own(14). These quotations imply that the poorer tenants have nothing of value and that they would have to resort to selling their own flesh and blood in order to earn an income; they also do not take into consideration that the parents might want to have a family and children who will live with them past the age of one year. A decrease in the meat consumed by Ireland would lead to an advantage of the addition of some thousand carcasses in our exportation of barreled beef(14). A quotation such as this asks the residents of Ireland to eat human flesh to improve exportation. All the advantages he suggests are true: if his proposal was put into action, these would be benefits, but he is asking the poor to sell their children for consumption. The large population and poor living conditions of Irish peasants are matters which need to be taken care of. By means of downplaying his modest proposal, the narrator leads the reader to believe his proposal is rationale. He even goes as far as saying, I shall now therefore humbly propose my own thoughts, which I hope will not be liable to the least objection(1) before he introduces the solution of eating infants. Of course there will be objections to this outrageous recommendation as it is a ridiculous notion. The suggestion of eating young children is most definitely not humble. He also proclaims, he can think of no one objection that will be raised against this proposal, unless it should be urged that the number of people will be thereby much lessened in the kingdom.(15). There are objections and they include more than just concerns about the population numbers. The Irish are being asked to consider ideas of selling their children for profit and cannibalism. If this idea is to go beyond just a proposal, the values of society should be questioned. If this is to be contemplated as a legiti mate solution, the values of society should also be examined thoroughly, I might add. Throughout the essay, ironic words and phrases are used to make the reader see that there is a discrepancy between the stated word or phrase and the implied meaning. The title of Swifts essay, A Modest Proposal implies that his suggestion will be one of insubstantial content, something simple and unassuming. As a solution to the poor standard of living of the Irish, the narrator suggests eating children of about one year old. This recommendation is ludicrous and not simple at all. The narrator is asking the Irish to revert to cannibalism, which not just eating other human beings, it includes their own children. When the narrator begins to introduce this preposterous proposal, he comments, I shall now therefore humbly propose my own thoughts, which I hope will not be liable to the least objection. (11) He proposes the idea of eating the young and then downplays this ridiculous notion as being humble. Although the narrator is suggesting an appalling idea, he minimizes it as a humble th ought by claiming it is something simple or unpretentious and then continues to report that there will be no objections to his way of thinking. The narrator uses the term carcass more than once to describe the children being discussed. The Canadian Oxford Paperback Dictionary defines a carcass as the dead body of an animal, especially one slaughtered for its meat(138). By using the word carcass, the narrator exhibits that the Irish peasants are thought of as subhuman. Despite suggesting an outlandish notion, he is trying to make others see that there is a problem and it needs to be solved. Metaphors are used continuously throughout this essay to parallel the Irish peasants to animals. Before introducing the proposal, the narrator compares Americans to savages when he states, a very knowing American(11) told him that a child of one year makes wholesome food(11). They are treated like animals by the English and their landlords. The narrator also discusses eating the Irish infants, lik e one would a piece of animal flesh. The Irish peasants are constantly portrayed as animals. For example, Pigsare no way comparable in taste or magnificence to a well-grown, fat yearling child, (14) compares the babies directly to pigs. While introducing his proposal to the reader, he talks of how infants flesh will be in season throughout the year(11). This confirms the narrator writing about the Irish as if they are animals that will become a new excellent nutritive meat(12) one could pick up at the market. Furthermore, the narrator metaphorically compares the poor treatment of the Irish to animals when writing, the landlords have already devoured most of the parents(11) of these children. The landlord have devoured the parents in the sense of excessive taxation and collecting high rent. The parents are paralleled to animals and dehumanized by being referred to as breeders several times in the essay. Lastly, the children are depicted almost as a form of currency. The sale of the c hildren for food is to pay their parents debts. The infants emerge as a form of collateral from this proposal. By using metaphors, the treatment of the Irish peasants as less than human by the English is depicted. .u2956164e9157b276a9a07fade24102bd , .u2956164e9157b276a9a07fade24102bd .postImageUrl , .u2956164e9157b276a9a07fade24102bd .centered-text-area { min-height: 80px; position: relative; } .u2956164e9157b276a9a07fade24102bd , .u2956164e9157b276a9a07fade24102bd:hover , .u2956164e9157b276a9a07fade24102bd:visited , .u2956164e9157b276a9a07fade24102bd:active { border:0!important; } .u2956164e9157b276a9a07fade24102bd .clearfix:after { content: ""; display: table; clear: both; } .u2956164e9157b276a9a07fade24102bd { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2956164e9157b276a9a07fade24102bd:active , .u2956164e9157b276a9a07fade24102bd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2956164e9157b276a9a07fade24102bd .centered-text-area { width: 100%; position: relative ; } .u2956164e9157b276a9a07fade24102bd .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2956164e9157b276a9a07fade24102bd .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2956164e9157b276a9a07fade24102bd .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2956164e9157b276a9a07fade24102bd:hover .ctaButton { background-color: #34495E!important; } .u2956164e9157b276a9a07fade24102bd .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2956164e9157b276a9a07fade24102bd .u2956164e9157b276a9a07fade24102bd-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2956164e9157b276a9a07fade24102bd:after { content: ""; display: block; clear: both; } READ: Oedipus EssayListing advantages and claiming that there will be no objections, the narrator rationalizes his solution and consequently makes the reader believe his suggestion will be one of insignificant content. He captures the attention of the reader by using irony, which is firstly evident in the title of the essay, A Modest Proposal. His tone of voice detaches him emotionally by supporting this proposal with examples of how animals are bred, proposing that children be bred the same way. In conclusion, the narrator is deeply angry about the way in which the English treat the Irish peasants and he thinks something should be done. By stating the problems and proposing an extreme solution, he works with irony throughout the essay to allow his reader to see things on the flip-side. Swifts proposal is an antithesis to get the reader to see the contrary. Bibliography:Work CitedCarcass. The Canadian Oxford Paperback Dictionary. 2000 ed. Swift, Jonathan. A Modest Proposal. Introduction to Literature. Eds. Isobel Findlay et. al. 4th ed. Toronto: Harcourt Brace, 2001. 9-16.